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With the pandemic hitting, they lost a great deal of intern hosts, and the youth lost life-changing opportunities. For 2021 they reached out to Good Stuff Partners to help them reach their goal of placing 50 summer interns. Working closely with our Creative Director and the team at Pivotal, I was the project lead tasked with developing headlines and copy for both digital and print ads, building out and designing the landing page, and writing radio scripts. https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/509b9a36-61c9-4f46-901c-b6d97d54cb2e/Pivotal+Stickers.png Pivotal - Mentoring a Pivotal Intern In the summer of 2020, it dawned on the Good Stuff team that, as Pivotal’s agency of choice, we should take on Pivotal interns ourselves. We brought on two brothers, Nemi and John, and experienced our first remote internships. It was such a fantastic experience that we decided to have them back the following summer. As Nemi's key point of contact, I delegated projects for him to work on, helped him manage and budget his time, provided insightful feedback that made the work stronger, and taught design principles that complemented his education as a Graphic Design major. Nemi and I kept in touch after his internships at Good Stuff and had working sessions where I would provide feedback for his classes and senior projects. It has been one of the most rewarding experiences to watch Nemi's skills constantly develop and grow into a strong designer. https://www.samkr.com/community-action-marin-nonprofit-office-branding daily 0.75 2023-11-17 https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/f4972a18-797a-44c9-91c0-108a35bf9318/Screen%2BShot%2B2021-05-11%2Bat%2B3.08.38%2BPM.png Community Action Marin https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/66212947-0d5a-4328-80e4-a2a402fa87f4/Screen%2BShot%2B2021-05-10%2Bat%2B3.36.44%2BPM.png Community Action Marin https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/0a0c2e76-4631-4355-a74d-49328212f497/Instal%2B3.png Community Action Marin https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/804dc896-e71f-4734-bc1f-8c97cc7aab0b/EquityRoadmap_2_v2_1500x1000.jpg Community Action Marin 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https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/173d125a-2b05-4b4f-a7dd-e605e32b7702/Tipping%2BPoint%2BHero%2BBanner%2BGood%2BStuff%2BPartners%2B2.png Tipping Point https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/622aef6c-d024-4298-bc3b-90130135066d/Tipping%2BPoint%2BHero%2BBanner%2BGood%2BStuff%2BPartners%2B3.png Tipping Point https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/759a8483-36b2-41e9-86aa-ba32bd06fee7/Tipping%2BPoint%2BHero%2BBanner%2BGood%2BStuff%2BPartners%2B4.png Tipping Point https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/9a5d50eb-6c57-4a23-bd7d-d18eb6553f10/Tipping%2BPoint%2BHero%2BBanner%2BGood%2BStuff%2BPartners%2B5.png Tipping Point https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/d9986eb3-a7e8-4f2d-90d9-b5992f3ec24f/Tipping%2BPoint%2BHero%2BGood%2BStuff%2BPartners.jpg https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/a7ad4458-4b13-4569-9ad3-4cef4d483388/tipping-point-case-studySKR-10.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/bf57a496-06a2-482a-832d-5f23627c3930/Tipping%2BPoint%2BImage%2BTreatment%2BGood%2BStuff%2BPartners.gif Tipping Point - How do we build a modernized brand system for a legacy logo mark. Their logo is a cluster of small green circles, representing individuals coming together to form a larger community. It's a simple but powerful icon that's a favorite with their team and something we needed to integrate into our new work seamlessly. Keeping their primary green and charcoal, we brought in supporting secondary colors; adding blues, oranges, and tones gave the brand a much softer and more optimistic feel while maintaining the strength and recognizability of their original green. Their team's need for more flexible brand assets drove this expanded color palette and selection of a more web-friendly font. Their current font, Knockout, had too many variables that felt intimidating, was too condensed, and wasn't compatible across their Google platforms. With usability in mind, we chose Barlow. This much friendlier Google font still had a condensed look with a limited number of variable weights that their team could implement easily across their new site and collateral. https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/5019acc1-d0ce-49b7-91aa-551020f14261/Tipping%2BPoint%2BWebsite%2BBefore%2BAfter%2BGood%2BStuff%2BPartners.jpg https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/be69c872-1e69-43da-b7a7-28f4d5061e5d/Tipping%2BPoint%2BTypography%2BColor%2BPalette%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/12ff67f0-1d5a-47f4-9af0-fa4e8f9036b8/Tipping%2BPoint%2BWebsite%2BDesign%2BCTA%2BGood%2BStuff%2BPartners.png Tipping Point - Strategically developing a site to achieve their goals. We created a site framework to build search equity in Tipping Point's critical pillars of poverty, homelessness, education, early childhood development, and job training so that interested searchers would find Tipping Point when looking for solutions in those areas. Our web work started with an in-depth audit of their site, understanding the functionality of what was working well, what needed revising, and where they wanted to go. The overall goals for the area that came out of our research were to create more front-door experiences for new visitors so they could quickly understand Tipping Point, their unique model, and their impact on solving poverty. They also wanted to highlight their people and values more, showing who on the team you'd be working with and adapting more of a concierge model to generate more trust. After completing an extensive digital strategy plan, we translated that strategy into the wireframes for the website. The site architecture and layout of the pages needed to support a new program organization and set up opportunities for future content growth, including grantee pages, press releases, reports, and blogs. The content was categorized strategically to strengthen their SEO goals in ranking for Bay Area Impact in critical pillars of housing, education, job training, and early childhood development. We built up the most keyword equity in those pillars by having more of the website contain links to relevant content and callouts. After wireframing, we built adaptive modules, each with a clear purpose. This setup was intentional so that when the client amended the site in the future, it could be easy for them to understand the back end. Because of the limited number of modules, there needed to be a good variety within the design so when they were sitting next to each other on the page, there would be lots of visual interest while keeping the content legible. It was fantastic to see their website's new look and feel take shape throughout the design process, weaving in the updated brand assets and creating a more welcoming experience that highlighted all the amazing things Tipping Point and their grantees do. https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/158db855-f9c2-4097-8213-e735073c0dbb/Tipping%2BPoint%2BWebsite%2BDesign%2BWireframes%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/e29bd45e-2715-42fb-b7a8-b753f6764dc5/Tipping%2BPoint%2BMobile%2BWebsite%2BDesign%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/38bac541-079a-41e5-96b2-a1248190a416/Group+4164.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/458a85aa-2bba-4631-ad64-7f9d352b570c/Tipping%2BPoint%2BWebsite%2BDesign%2BVideo%2BModule%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/15e21322-1bf9-4c3b-8623-593ed30fa4b1/Tipping%2BPoint%2BImpact%2BReport%2BWebsite%2BMockup%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/dea7e034-f49c-4192-b7b8-46ffdbbb5bd2/Tipping%2BPoint%2BImpact%2BReport%2BWebsite%2BDesign%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/9d225783-bafe-4023-9960-cd5c48923d58/Tipping%2BPoint%2BImpact%2BReport%2BMobile%2BWebsite%2BDesign%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/46ee9578-e696-4d2c-a499-e14d67c9e183/Tipping%2BPoint%2BImpact%2BReport%2BMobile%2BWebsite%2BMockup%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/31526e56-dc55-4942-b4a3-bd674a1342e3/Tipping%2BPoint%2BWebsite%2BDesign%2BLayouts%2BGood%2BStuff%2BPartners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/666aa8a6-58a6-4173-93ff-d734a30b9158/Tipping%2BPoint%2BWebsite%2BImage%2BTreatment%2BGood%2BStuff%2BPartners%2B6.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/beae4e6f-fec4-45c9-b9fa-0815ff68191f/Tipping%2BPoint%2BWebsite%2BDesign%2BComputer%2BMockup%2BGood%2BStuff%2BPartners+copy.png https://www.samkr.com/mission-creek-sanfrancisco-neighborhood-branding daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/55022d25-76d5-4cf6-8c1c-02ff815a6cb1/IMG_8273.jpeg Mission Creek https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/53f9cb86-bed0-4278-bd8c-7b0b4bd7f71c/Vector+%283%29+copy.png Mission Creek https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/b137f94e-ff21-42ca-bcee-2825d6ebf830/IMG_8270.jpeg Mission Creek https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/6be5ce45-46e5-4597-b7e3-c50cdc05cb5f/Mission+Creek+Canvas+Bag+on+Chair+Mockup.png Mission Creek https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/ba419dd4-bacb-497f-8170-c1de4dfea17c/IMG_8256.jpeg Mission Creek https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/1e5c0f75-dda8-412b-a6ff-be65456f1ea8/Vector+%283%29.png Mission Creek https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/baaa571e-bebc-4c0a-ad1f-a45f477308ea/Screenshot+2023-11-29+at+12.16.36+PM.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/acc3f22c-ada9-412f-b131-a163c3296217/Group+6.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/5013ddcf-13dd-4784-871e-40794d6b309b/MC+Logo+Texture.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/909221c4-817a-4711-877e-b7d184212a07/MC+Realistic+Business+Cards+MockUp+4.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/fd094d47-2210-451c-960c-b3ed02b400d9/Screenshot+2023-10-25+at+2.41.35+PM.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/b087aba0-679e-4984-a165-6e8161f6b994/Mission+Creek+Banners.png https://images.squarespace-cdn.com/content/v1/5f7f8303459f025a4592edbc/6bdcc879-35d9-4bbc-a036-cf14235e1a08/MC-RoundUpSmall.gif